Sandra Janjanin
Sandra Janjanin
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Kathrin Ruf
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Visitor Service
Visitor Service
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EUROBIKE is the undisputed leading global trade show for the bike business. This is where the bike industry gets networked, wins over its trading partners and presents itself to the media. This is where trends emerge and ground-breaking innovations celebrate their premiere appearances. At the same time, EUROBIKE continually generates additional benefits for the industry and trade, achieving the balancing act between trade show and think tank.

EUROBIKE 2018 at a glance

37,379 trade visitors from 96 countries

1,400 exhibitors from 48 countries

1,201 media representatives from 35 countries


The 27th EUROBIKE impressively underscored how the bicycle is becoming more diverse around the world and, as a sustainable provider of mobility, is offering an increasingly stronger alternative to conventional forms of propulsion. Once again, the leading trade show was able to present itself as an event that the international bicycle industry cannot afford to miss. “The relevance of the bicycle is increasing from day to day and the technology is advancing rapidly. With three thoroughly successful days, the EUROBIKE 2018 was a success, despite being proceeded by a controversial discussion regarding the earlier date. It has clearly proved how important the global exchange among industry professionals is within the framework of a leading international trade show,” said Messe Friedrichshafen CEO Klaus Wellmann, summing up the results of the event. 

A total of 1,400 exhibitors and 37,379 industry visitors (2017: 42,590) from 96 countries came to Lake Constance.  

EUROBIKE 2019 will in addition to the purely trade-centred exchange on three workdays (4 to 6 September) again celebrate consumer enthusiasm for the bicycle with the return of the Festival Day on Saturday, September 7th. The practice of providing numerous highlights for representatives of the media and organising expert conferences on the eve of the show will also continue in the coming year on Tuesday, 3 September 2019. 

Enabling journalists to test the sporting aspects of new products, the EUEROBIKE Media Days will be taking place during the established period from July 2nd to 4th 2019.

asia bike:
China is considered the largest future market for bikes and local mobility solutions. Nanjing, China has hosted asia bike since 2010 with a focus on high-quality bicycles and accessories. asia bike is now established as a “high-end” bike show in China and opens up market access to China for western brands, as well as offering the far-east brands an international showcase towards Europe.

Media Days:
With an ideal time gap to EUROBIKE the Media Days will take place in the bike and racing bike mecca, South Tyrol. Here numerous sporty complete bike manufacturers can present their new top products to the international trade media, including first handling impressions, photo shootings and exclusive background discussions.

VELO Berlin:
As the organizer of the Berlin bike festival VELO Berlin, EUROBIKE tracks down the latest bike trends in the capital city in spring.

Bidex was founded by four leading service companies in the bike industry with a view to accompanying the shop-based specialist trade into the digital futures.


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